Affiliate Strategy
How to Build an Affiliate Programme That Can Actually Scale
A practical framework for setting objectives, commissions, tracking, recruitment and programme operations before growth begins.
Read guide →Searlco University
Practical knowledge for smarter affiliate growth.
Clear, useful guidance for brands and teams building affiliate, publisher and influencer programmes that perform.
Browse all 40 guides →
Built from real programme experience
Strategy. Recruitment. Compliance. Growth.
No filler. No recycled definitions. Every guide is designed to help you make a better commercial decision.
Featured learning
Start with the essentials.
Publisher Recruitment
Publisher Recruitment: From Long Lists to Active Partners
Learn how to identify relevant publishers, personalise outreach and turn accepted applications into productive relationships.
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Compliance
Affiliate Compliance: The Revenue Leaks Most Brands Miss
A guide to common affiliate compliance risks, including paid search, voucher attribution and misleading promotion.
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Find the guidance you need.
Affiliate Strategy
Build, structure and scale profitable affiliate programmes.
36 guides →Publisher Recruitment
Find, qualify and activate the right partners.
1 guides →Influencer Marketing
Turn creator partnerships into measurable growth.
0 guides →Tracking & Attribution
Understand tracking, attribution and reliable reporting.
1 guides →Compliance
Protect brand value and prevent channel abuse.
1 guides →AI & Technology
Use intelligent tools to operate smarter programmes.
1 guides →
Affiliate Strategy
LinkedIn Affiliate and Partnership Marketing for B2B Brands
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about LinkedIn Affiliate and Partnership Marketing for B2B Brands. It is written for Social Media and should lead the reader towards clear, measurable next actions.
Affiliate Strategy
Creator Media Kits for Affiliate Partnerships
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about Creator Media Kits for Affiliate Partnerships. It is written for Content Creators and should lead the reader towards clear, measurable next actions.
Tracking & Attribution
Server-to-Server Affiliate Tracking Explained for Non-Technical Teams
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about Server-to-Server Affiliate Tracking Explained for Non-Technical Teams. It is written for Merchants and should lead the reader towards clear, measurable next actions.
AI & Technology
Getting Your Affiliate Content Cited by AI Assistants
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about Getting Your Affiliate Content Cited by AI Assistants. It is written for Affiliates and should lead the reader towards clear, measurable next actions.
Affiliate Strategy
Why Affiliate Applications Get Rejected and How to Fix Them
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Beginner guide about Why Affiliate Applications Get Rejected and How to Fix Them. It is written for Affiliates and should lead the reader towards clear, measurable next actions.
Affiliate Strategy
How to Measure Incrementality in Affiliate Marketing
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about How to Measure Incrementality in Affiliate Marketing. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Affiliate Strategy
Brand Deals vs Affiliate Partnerships: What Creators Should Know
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about Brand Deals vs Affiliate Partnerships: What Creators Should Know. It is written for Content Creators and should lead the reader towards clear, measurable next actions.
Affiliate Strategy
Affiliate Disclosure on Social Media: A Platform-by-Platform Guide
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about Affiliate Disclosure on Social Media: A Platform-by-Platform Guide. It is written for Social Media and should lead the reader towards clear, measurable next actions.
Affiliate Strategy
Affiliate Disclosure Rules: What Publishers Need to Get Right
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about Affiliate Disclosure Rules: What Publishers Need to Get Right. It is written for Affiliates and should lead the reader towards clear, measurable next actions.
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