Affiliate Strategy
How to Build an Affiliate Programme That Can Actually Scale
A practical framework for setting objectives, commissions, tracking, recruitment and programme operations before growth begins.
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Practical knowledge for smarter affiliate growth.
Clear, useful guidance for brands and teams building affiliate, publisher and influencer programmes that perform.
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Built from real programme experience
Strategy. Recruitment. Compliance. Growth.
No filler. No recycled definitions. Every guide is designed to help you make a better commercial decision.
Featured learning
Start with the essentials.
Publisher Recruitment
Publisher Recruitment: From Long Lists to Active Partners
Learn how to identify relevant publishers, personalise outreach and turn accepted applications into productive relationships.
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Compliance
Affiliate Compliance: The Revenue Leaks Most Brands Miss
A guide to common affiliate compliance risks, including paid search, voucher attribution and misleading promotion.
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Find the guidance you need.
Affiliate Strategy
Build, structure and scale profitable affiliate programmes.
44 guides →Publisher Recruitment
Find, qualify and activate the right partners.
7 guides →Influencer Marketing
Turn creator partnerships into measurable growth.
6 guides →Tracking & Attribution
Understand tracking, attribution and reliable reporting.
5 guides →Compliance
Protect brand value and prevent channel abuse.
7 guides →AI & Technology
Use intelligent tools to operate smarter programmes.
6 guides →
Influencer Marketing
How to Brief a Creator So the Content Converts
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Beginner guide about How to Brief a Creator So the Content Converts. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Affiliate Strategy
When to Move Networks — and How to Do It Without Losing Partners
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about When to Move Networks — and How to Do It Without Losing Partners. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Tracking & Attribution
Last Click Is Lying to You: Affiliate Attribution Models Compared
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about Last Click Is Lying to You: Affiliate Attribution Models Compared. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Influencer Marketing
Tracking Influencer Sales: Codes, Links and What Actually Works
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about Tracking Influencer Sales: Codes, Links and What Actually Works. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Compliance
Writing Affiliate Programme Terms That Are Actually Enforceable
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about Writing Affiliate Programme Terms That Are Actually Enforceable. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Publisher Recruitment
The First 30 Days: Activating a Publisher After They Join
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about The First 30 Days: Activating a Publisher After They Join. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Affiliate Strategy
Building an Affiliate Programme for Subscription and Recurring Revenue
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about Building an Affiliate Programme for Subscription and Recurring Revenue. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Publisher Recruitment
How to Recruit Comparison and Review Sites
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about How to Recruit Comparison and Review Sites. It is written for Merchants and should lead the reader towards clear, measurable next actions.
AI & Technology
How AI Search Is Changing Affiliate and Referral Traffic
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about How AI Search Is Changing Affiliate and Referral Traffic. It is written for Merchants and should lead the reader towards clear, measurable next actions.
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