Affiliate Strategy
How to Build an Affiliate Programme That Can Actually Scale
A practical framework for setting objectives, commissions, tracking, recruitment and programme operations before growth begins.
Read guide →Searlco University
Practical knowledge for smarter affiliate growth.
Clear, useful guidance for brands and teams building affiliate, publisher and influencer programmes that perform.
Browse all 66 guides →
Built from real programme experience
Strategy. Recruitment. Compliance. Growth.
No filler. No recycled definitions. Every guide is designed to help you make a better commercial decision.
Featured learning
Start with the essentials.
Publisher Recruitment
Publisher Recruitment: From Long Lists to Active Partners
Learn how to identify relevant publishers, personalise outreach and turn accepted applications into productive relationships.
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Compliance
Affiliate Compliance: The Revenue Leaks Most Brands Miss
A guide to common affiliate compliance risks, including paid search, voucher attribution and misleading promotion.
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Find the guidance you need.
Affiliate Strategy
Build, structure and scale profitable affiliate programmes.
42 guides →Publisher Recruitment
Find, qualify and activate the right partners.
5 guides →Influencer Marketing
Turn creator partnerships into measurable growth.
4 guides →Tracking & Attribution
Understand tracking, attribution and reliable reporting.
4 guides →Compliance
Protect brand value and prevent channel abuse.
6 guides →AI & Technology
Use intelligent tools to operate smarter programmes.
5 guides →
AI & Technology
Choosing Affiliate Software: The Questions Vendors Hope You Skip
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about Choosing Affiliate Software: The Questions Vendors Hope You Skip. It is written for Merchants and should lead the reader towards clear, measurable next actions.
AI & Technology
How AI Can Help Affiliates Research, Write and Optimise Content
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about How AI Can Help Affiliates Research, Write and Optimise Content. It is written for Affiliates and should lead the reader towards clear, measurable next actions.
Tracking & Attribution
How Affiliates Can Check Whether Their Links Are Tracking
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Beginner guide about How Affiliates Can Check Whether Their Links Are Tracking. It is written for Affiliates and should lead the reader towards clear, measurable next actions.
AI & Technology
Using AI to Spot Affiliate Compliance Breaches at Scale
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about Using AI to Spot Affiliate Compliance Breaches at Scale. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Compliance
Affiliate Fraud: The Patterns That Show Up in Your Data First
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Expert guide about Affiliate Fraud: The Patterns That Show Up in Your Data First. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Compliance
Staying Compliant in Regulated Niches: Finance, Health and Gambling
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Expert guide about Staying Compliant in Regulated Niches: Finance, Health and Gambling. It is written for Affiliates and should lead the reader towards clear, measurable next actions.
Publisher Recruitment
Writing Affiliate Recruitment Emails Publishers Actually Reply To
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Beginner guide about Writing Affiliate Recruitment Emails Publishers Actually Reply To. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Publisher Recruitment
Building a Media Kit That Wins Affiliate Partnerships
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about Building a Media Kit That Wins Affiliate Partnerships. It is written for Affiliates and should lead the reader towards clear, measurable next actions.
Affiliate Strategy
Affiliate Programme Benchmarks: What Good Actually Looks Like
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about Affiliate Programme Benchmarks: What Good Actually Looks Like. It is written for Merchants and should lead the reader towards clear, measurable next actions.
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