Affiliate Strategy
How to Build an Affiliate Programme That Can Actually Scale
A practical framework for setting objectives, commissions, tracking, recruitment and programme operations before growth begins.
Read guide →Searlco University
Practical knowledge for smarter affiliate growth.
Clear, useful guidance for brands and teams building affiliate, publisher and influencer programmes that perform.
Explore the latest guides →Built from real programme experienceStrategy. Recruitment. Compliance. Growth.
No filler. No recycled definitions. Every guide is designed to help you make a better commercial decision.
Featured learning
Start with the essentials.
Publisher Recruitment
Publisher Recruitment: From Long Lists to Active Partners
Learn how to identify relevant publishers, personalise outreach and turn accepted applications into productive relationships.
Read guide →Compliance
Affiliate Compliance: The Revenue Leaks Most Brands Miss
A guide to common affiliate compliance risks, including paid search, voucher attribution and misleading promotion.
Read guide →Browse by topic
Find the guidance you need.
Affiliate Strategy
Build, structure and scale profitable affiliate programmes.
Explore topic →Publisher Recruitment
Find, qualify and activate the right partners.
Explore topic →Influencer Marketing
Turn creator partnerships into measurable growth.
Explore topic →Tracking & Attribution
Understand tracking, attribution and reliable reporting.
Explore topic →Compliance
Protect brand value and prevent channel abuse.
Explore topic →AI & Technology
Use intelligent tools to operate smarter programmes.
Explore topic →Latest guides
Useful thinking, built for action.
Influencer Marketing
How to Pay Influencers on Performance Instead of Flat Fees
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about How to Pay Influencers on Performance Instead of Flat Fees. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Compliance
What to Do When a Merchant Says You Have Breached Programme Terms
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about What to Do When a Merchant Says You Have Breached Programme Terms. It is written for Affiliates and should lead the reader towards clear, measurable next actions.
Publisher Recruitment
Where to Find Publishers Your Competitors Are Already Using
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about Where to Find Publishers Your Competitors Are Already Using. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Publisher Recruitment
How to Get Accepted Into Competitive Affiliate Programmes
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Beginner guide about How to Get Accepted Into Competitive Affiliate Programmes. It is written for Affiliates and should lead the reader towards clear, measurable next actions.
Affiliate Strategy
How to Read an Affiliate Programme's Terms Before You Promote It
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Beginner guide about How to Read an Affiliate Programme's Terms Before You Promote It. It is written for Affiliates and should lead the reader towards clear, measurable next actions.
Compliance
Brand Bidding: How to Detect It and What to Do About It
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about Brand Bidding: How to Detect It and What to Do About It. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Influencer Marketing
How Creators Should Choose Brand Partnerships That Pay
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Beginner guide about How Creators Should Choose Brand Partnerships That Pay. It is written for Affiliates and should lead the reader towards clear, measurable next actions.
Tracking & Attribution
Setting Up Affiliate Tracking on WooCommerce and Shopify
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about Setting Up Affiliate Tracking on WooCommerce and Shopify. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Affiliate Strategy
How AI Can Identify Missed Monetisation in Creator Content
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about How AI Can Identify Missed Monetisation in Creator Content. It is written for Content Creators and should lead the reader towards clear, measurable next actions.
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