Affiliate Strategy
How to Build an Affiliate Programme That Can Actually Scale
A practical framework for setting objectives, commissions, tracking, recruitment and programme operations before growth begins.
Read guide →Searlco University
Practical knowledge for smarter affiliate growth.
Clear, useful guidance for brands and teams building affiliate, publisher and influencer programmes that perform.
Browse all 46 guides →
Built from real programme experience
Strategy. Recruitment. Compliance. Growth.
No filler. No recycled definitions. Every guide is designed to help you make a better commercial decision.
Featured learning
Start with the essentials.
Publisher Recruitment
Publisher Recruitment: From Long Lists to Active Partners
Learn how to identify relevant publishers, personalise outreach and turn accepted applications into productive relationships.
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Compliance
Affiliate Compliance: The Revenue Leaks Most Brands Miss
A guide to common affiliate compliance risks, including paid search, voucher attribution and misleading promotion.
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Find the guidance you need.
Affiliate Strategy
Build, structure and scale profitable affiliate programmes.
38 guides →Publisher Recruitment
Find, qualify and activate the right partners.
1 guides →Influencer Marketing
Turn creator partnerships into measurable growth.
1 guides →Tracking & Attribution
Understand tracking, attribution and reliable reporting.
3 guides →Compliance
Protect brand value and prevent channel abuse.
1 guides →AI & Technology
Use intelligent tools to operate smarter programmes.
2 guides →
Influencer Marketing
How Creators Should Choose Brand Partnerships That Pay
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Beginner guide about How Creators Should Choose Brand Partnerships That Pay. It is written for Affiliates and should lead the reader towards clear, measurable next actions.
Tracking & Attribution
Setting Up Affiliate Tracking on WooCommerce and Shopify
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about Setting Up Affiliate Tracking on WooCommerce and Shopify. It is written for Merchants and should lead the reader towards clear, measurable next actions.
Affiliate Strategy
How AI Can Identify Missed Monetisation in Creator Content
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about How AI Can Identify Missed Monetisation in Creator Content. It is written for Content Creators and should lead the reader towards clear, measurable next actions.
Affiliate Strategy
AI Social Content Workflows for Affiliate Teams
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about AI Social Content Workflows for Affiliate Teams. It is written for Social Media and should lead the reader towards clear, measurable next actions.
Tracking & Attribution
Why Your Affiliate Tracking Is Losing Sales (And How to Find Out)
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about Why Your Affiliate Tracking Is Losing Sales (And How to Find Out). It is written for Merchants and should lead the reader towards clear, measurable next actions.
AI & Technology
How Publishers Should Use AI Without Losing Search Rankings
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about How Publishers Should Use AI Without Losing Search Rankings. It is written for Affiliates and should lead the reader towards clear, measurable next actions.
Affiliate Strategy
Creator Media Kits for Affiliate Partnerships
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about Creator Media Kits for Affiliate Partnerships. It is written for Content Creators and should lead the reader towards clear, measurable next actions.
Affiliate Strategy
LinkedIn Affiliate and Partnership Marketing for B2B Brands
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Advanced guide about LinkedIn Affiliate and Partnership Marketing for B2B Brands. It is written for Social Media and should lead the reader towards clear, measurable next actions.
Tracking & Attribution
Server-to-Server Affiliate Tracking Explained for Non-Technical Teams
This research pack defines the questions, terminology, commercial considerations and internal knowledge needed to create a practical Intermediate guide about Server-to-Server Affiliate Tracking Explained for Non-Technical Teams. It is written for Merchants and should lead the reader towards clear, measurable next actions.
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